Why this is part of the design
What it is
A model that decides about people can harm them in ways ordinary bugs do not:
- unfairly: worse outcomes for some groups, often without anyone intending it;
- invasively: revealing or misusing personal data;
- unsafely: being manipulated by attackers;
- without recourse: no explanation, no appeal, no human to ask.
These are design requirements, decided with the other requirements, not checked at the end.
Why it matters
Fixing them late is expensive and sometimes impossible.
- A model trained on data it should not have used may have to be discarded.
- Laws increasingly require assessments, documentation and human oversight before launch.
- Trust, once lost publicly, is very hard to win back.
In the real world: Amazon reportedly scrapped an experimental hiring model in 2018 after finding it penalised CVs mentioning women's organisations, learned from a decade of mostly male hires.
Assuming a model is fair because it does not use sensitive attributes like gender or religion. Other features (postcode, device, name, shopping patterns) can stand in for them.